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TGI Fridays Case Study

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TGI Fridays struggled to promote its new brand and establish the restaurant chain as the favored venue for event-goers. Gravy Analytics used Gravy Audiences to identify 5 million entertainment and music fans and used Gravy Insights to offer in-depth behavioral analysis of customers visiting TGI Fridays across the country.

With that data, Gravy increased the restaurant chain’s ROI and click-through rate (CTR), while also offering competitive insights into key audiences and providing sponsorship opportunities.

Download the TGI Fridays case study to find out how Gravy can help identify habits of your target audience so you can better promote your brand.

TGI Fridays Case Study Download