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National CineMedia Case Study

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National CineMedia (NCM) already collects data on ticket sales and the number of patrons visiting their movie theaters; however, the company lacked information on the demographics and spending habits of current and potential customers.NCM case study cover

Gravy Analytics offered something that other geo-location firms could not: behavior habit data acting as indicators of whether a potential customer will visit. For example, Gravy found that NCM theater visitors are over 10 times more likely to shop at local brands compared to non-visitors.

Download the National CineMedia case study to find out how Gravy Analytics provided better insight into potential theatre customers using geo-location and behavioral data.

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