In recent years, DOOH and CTV advertising has grown in popularity. Many advertisers are using DOOH and CTV to expand their reach and increase brand awareness.
Location intelligence improves ad messaging by providing insight into who has been exposed to ads, enabling informed retargeting and reducing ad waste.
With digital out-of-home and connected TV ads, marketers can offer one-to-one consumer personalization, expand consumer awareness of products and services, and track the performance of messaging in real time.
Download the eBook to learn how to optimize your DOOH and CTV ad campaigns with location intelligence.