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DaaS Observations

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When it comes to location data, marketers need to rely on accuracy to make decisions about targeting their ideal audiences. With accurate, clean data, it’s easy for marketers to pull out powerful analytics that can inform strategy and ultimately impact sales.

Data-as-a-Service uses Gravy’s AdmitOne processing engine to cleanse, merge, and deduplicate signals to provide the largest set of high-quality data available. With DaaS, marketers can:

  • Run analytics and develop analytics products with reduced time-to-market
  • Customize accuracy criteria to ensure all desired and undesired signals are captured
  • Go beyond standard behavioral analytics to capture non-modeled footfall patterns and pathing

Download the datasheet to further explore how to use these insights and discover how clean location data can benefit your business.

 

DaaS Overview Download